“Join the 74” is a social marketing campaign making Roanoke City citizens aware that 74% of 10th graders did NOT drink alcohol in the past 30 days according to the 2015 Youth Risk Behavior Survey. Roanoke City middle school youth leaders developed and implemented the campaign. The youth are asking other youth to join the 74% so that even less youth drink.
RPA supports the development of healthy, non-violent, alcohol and drug-free youth and young adults in Roanoke City through collaborative partnerships. Special thanks go to Family Service of the Roanoke Valley, Boys and Girls Club of Southwest Virginia, Presbyterian Community Center, Roanoke Public Libraries, Roanoke City Parks and Recreation, Roanoke Police Department, Roanoke Fire-EMS, Southeast Action Forum, Vice Mayor Price, and all of the businesses and members of the community that have supported the youth in implementing this campaign.
The “Join the 74” campaign was funded by a Drug-Free Communities grant and was designed to challenge how the community views teen behavior.